Every hero needs a supporting cast. Icons aren't the main character, but they add visual interest and meaning to copy.
Thumbtack services are grouped into “meta-categories” with corresponding icons. A house for Home, a cake for Weddings and a hand for Personal because, well, it made sense at the time.
Design & web
These add context alongside copy in product. You can borrow them for marketing purposes, but don’t change the icon’s original meaning. For example, if you recreate the pro list in an ad, don’t use the medal icon to replace the Top Pro badge.
We also have a collection of seasonal or — dare we say it — “fun” icons that can be used in marketing. Make sure the context is clear and that they don’t steal the show.
Putting it all together
Categories can be paired with either a miscellaneous icon, or the meta icon that they fall under.
Outside of product, add a little life to text-heavy designs with colored icons.
Icons add context,