Sometimes it makes sense to tell stories with true, existing environments. This is the real world as Thumbtack sees it.
Composition and subjects
While the studio style is distilled and direct, the documentary style is a deeper, more layered form of storytelling. Here, the rich details of a subject’s life come into play. So use lighting and composition to reveal those details. Don’t clean up any unique flaws or make anything feel “staged.” Just enhance what you’ve got.
Shoot subjects near natural light to add tonal contrast and warmth. Aim for soft shadows and full dynamic range. Don’t shoot in dark spaces that need extra fill light.
Wardrobe and props
Wardrobe and propping should reflect the subject’s personality, life and environment. Pick authentic and visually interesting props that won’t overpower the scene.