Einav and Elad first crossed paths during their military service, where they collaborated on specialized projects for the air force, forming a bond rooted in teamwork and a shared passion for precision. Over the years, they kept their friendship alive, and fate brought them back together in Los Angeles, where they began working for the same construction firm. Realizing their collective potential, they decided to take a leap and establish their own company, Soul Builders, combining their vast expertise in construction.
While Los Angeles provided a vibrant foundation for their new venture, Elad’s love for Salt Lake City and his family made frequent travel challenging. Instead of choosing between cities, they embraced both. By launching Soul Builders SLC, they brought the innovation, speed, and design-driven approach of California construction to the more traditional, community-focused landscape of Utah. This fusion of West Coast creativity with Utah’s values of family and outdoor living creates a unique flavor in their construction philosophy, offering clients the best of both worlds.