FAQs
- What is your typical process for working with a new customer?
Generally I like to have a phone call to discuss the overall scope of the project. I learn what the client needs and I ask question about the end user, or the call-to-action, or the purpose of the communication as well as questions about color likes and dislikes. I ask about what styles and overall appearance the work should have: corporate, creative, innovative, etc. Then I ask the client to email me particulars such as the exact wording for the project along with dates the items need to be designed or printed by. If needed, I create a timeline for the project so each party understands the overall project process. I always ask clients to send me examples of design or illustration they have seen that they either like or dislike so I can get a sense of their style. I then get started on the project and send several rough sketches or layouts followed by a call to discuss the options. I then refine or make edits based on client feedback, going back and forth a few times until the project is complete. I provide PDFs along the way but am happy to provide JPGs and PNGs or whatever file formats are needed.
- What education and/or training do you have that relates to your work?
I have both BFA and MFA in painting and 2-D Art. I have 20 years experience as a graphic designer for large and small firms and am now managing my own clients and projects as a freelance designer and art director.
- How did you get started doing this type of work?
I was studying painting in college and applied for a summer job working for a full-color international trade magazine where I learned the complete process of page layout, design, ad placement, and traditional printing. I went on to be a senior designer and eventually art director for several companies while still pursuing my art practice as a painter.