Tips for hiring a sports photographer
Not every professional photographer is the right person to shoot a sporting event or even take team portraits. Before hiring a photographer, follow these top 5 tips for finding the best match for the job:
- Ask about the photographer's expertise. Make sure his or her style suits the job — a portrait photographer, for example, won't necessarily have the skills or photographic equipment to take fast-moving action shots of a football field.
- Look at the photographer's portfolio. Each photographer has a different style, and you want to choose the one that will deliver the look you want, whether it's photojournalistic or highly stylized.
- Understand the contract. Make sure the photographer carries appropriate professional liability insurance, particularly if he or she will be shooting action photos on a field or court near the players. Ask, too, about copyrights and the usage of the images so you know what rights you have to the photographs. Finally, review the payment schedule as well as the product delivery dates.
- Make sure the photographer is experienced. Ask if they've photographed your type of sporting event — a wedding photographer probably isn't the best choice for a ballgame. If they specialize in studio portraits, make sure they've photographed sports players and teams, not just families.
- Find out what's included in the fees. Some photographers provide a set number of prints, while others charge a fee for every print. Some will include untouched photos and charge extra for editing. Know exactly what you're paying for before you sign the contract.
Additional services
Photography is not just taking photos. It involves setting up the shoot properly, retouching images, and perfecting final outcomes. Instead of charging one high rate, some sports photographers break down costs for different services to give customers options and make their pricing more transparent.
Camera equipment
Photographers who use higher-grade cameras and lighting equipment typically charge higher rates to help cover their overhead for equipment and insurance. In general, better equipment also results in a higher-quality photo outcome, which is worth the extra cost.
Prices for professional cameras range from about $1,500 at the entry level to well into the tens of thousands. Lenses and other equipment are also very expensive. It's critical that sports photographers have the right gear to capture the action, however. Fast action games and other sports require a camera capable of high frame-per-second (fps) shooting.
Printing
Many photographers shooting digital images will post their digital contact sheets to a private site (including watermarks to prevent people from downloading and printing them at home), then allow customers to access them. Customers can preview the prints and choose just their favorite shots to order as stand-alone prints, in bundles, or even assembled into high-quality hardcover photo books.
Of course, physical prints of photos increase total costs. Depending on the quality and size of the print, prices can range greatly.
Many sports photographers offer a variety of packages that include different sizes of player portraits plus a team photo and additional products. The cost of the packages largely depends on the number of photos ordered.
Photo products
In addition to prints, most sports photographers offer a range of products that can have a player's image printed on them — collectible mugs, refrigerator magnets, buttons, keychains, calendars and more. These products are usually ordered along with the prints as part of a bundled package.
Travel
Some photographers charge a travel fee for arriving at sporting events or photo shoot sites to cover additional time and transportation expenses.
Pro tips
- Always make sure you read the contract and understand how the deposit works. Some deposits are nonrefundable And others are more flexible, offering a full refund with a two-week written notice.
- Read client reviews and follow up with references to make sure you're choosing the right pro for your project.