Moment of Truth Coaching & Creative Services

The Moment of Truth Ethos Life is full of crossroads. Big decisions. Little nudges. We help you find your way through it all. The truth? You already have what you need. Sometimes it’s just buried under the noise, waiting to be found. We’re here to help you dig it out, dust it off, and use it—whether that’s to build a life that feels good or a brand that feels real. What Sets Us Apart We get it. You’re not looking for the cookie-cutter, one-size-fits-all approach. Neither are we. What sets us apart is our focus on what makes you… well, YOU. Our team blends deep empathy with creative expertise, helping you to uncover the dormant strengths and untapped potential already inside you. We’re about creating spaces—both in life and business—that are safe, aligned, and unmistakably yours. Every step we take together is about empowering you to live and work in a way that feels genuinely right. About the Founder I’m Dani Rose Allen, and I’m in the thick of getting my Ph.D. in Community Counseling Care and Traumatology because I’m obsessed with understanding the human journey. I’m a creative soul with a knack for seeing what’s beneath the surface, a guide for those navigating big changes, and a believer that everyone deserves to live a life that feels true. I founded Moment of Truth to help people like you find clarity in the chaos, tap into their unique story, and build something real—whether that’s in life, business, or both. Services Offered We start with life design coaching. It’s all about getting clear on who you are, what you want, and how to get there. From there, if it feels right, we move into business identity design. Think of it as bringing your personal evolution into your professional world. Creating a brand that’s not just a logo or website, but a reflection of you at your core. • Life Design Coaching Honest conversations and practical guidance to help you find your path and live with intention. • Business Identity Design Creative branding for purpose-driven entrepreneurs who want their business to feel as good as it looks. ______________________ ⚠️ Just So You Know While we bring a unique wellness approach to the table, we aren’t licensed therapists. Some clients might call what we do “therapy,” but they know—and choose—that it’s something different. Our work is intentional, holistic, and focused on growth, not a substitute for licensed therapeutic care.