Moment of Truth Coaching & Creative Services

$150/session

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Responds in about 4 hours

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Introduction

The Moment of Truth Ethos Life is full of crossroads. Big decisions. Little nudges. We help you find your way through it all. The truth? You already have what you need. Sometimes it’s just buried under the noise, waiting to be found. We’re here to help you dig it out, dust it off, and use it—whether that’s to build a life that feels good or a brand that feels real. What Sets Us Apart We get it. You’re not looking for the cookie-cutter, one-size-fits-all approach. Neither are we. What sets us apart is our focus on what makes you… well, YOU. Our team blends deep empathy with creative expertise, helping you to uncover the dormant strengths and untapped potential already inside you. We’re about creating spaces—both in life and business—that are safe, aligned, and unmistakably yours. Every step we take together is about empowering you to live and work in a way that feels genuinely right. About the Founder I’m Dani Rose Allen, and I’m in the thick of getting my Ph.D. in Community Counseling Care and Traumatology because I’m obsessed with understanding the human journey. I’m a creative soul with a knack for seeing what’s beneath the surface, a guide for those navigating big changes, and a believer that everyone deserves to live a life that feels true. I founded Moment of Truth to help people like you find clarity in the chaos, tap into their unique story, and build something real—whether that’s in life, business, or both. Services Offered We start with life design coaching. It’s all about getting clear on who you are, what you want, and how to get there. From there, if it feels right, we move into business identity design. Think of it as bringing your personal evolution into your professional world. Creating a brand that’s not just a logo or website, but a reflection of you at your core. • Life Design Coaching Honest conversations and practical guidance to help you find your path and live with intention. • Business Identity Design Creative branding for purpose-driven entrepreneurs who want their business to feel as good as it looks. ______________________ ⚠️ Just So You Know While we bring a unique wellness approach to the table, we aren’t licensed therapists. Some clients might call what we do “therapy,” but they know—and choose—that it’s something different. Our work is intentional, holistic, and focused on growth, not a substitute for licensed therapeutic care.

Overview

Hired 85 times

Serves Endicott, NY

Background checked

8 employees

6 years in business

Business hours

This pro hasn't listed their business hours.

Payment methods

This pro accepts payments via Apple Pay, Cash, Credit card, PayPal, Square cash app, Venmo, and Zelle.

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Facebook, Instagram

Top Pro status

Top Pros are among the highest-rated, most popular professionals on Thumbtack.

2023

2022

2021

Reviews

Customers rated this pro highly for responsiveness, professionalism, and work quality.

Exceptional 5.0

65 reviews

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Past Customer

Oct 23, 2024

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From Google

Dani is by far one of the best! Her calm and caring demeanor makes it easy to talk to her, especially about more sensitive topics. Dani never makes you feel judged. She creates a safe environment of understanding and trust. She aims to assist you through any difficulties you may be having by helping you examine the situation, understand your emotional responses, as well as helping you find potential solutions or skills to work on. She's honest, but never in a rude or disrespectful way. Rather, she speaks truths like a close friend, one who always has your back and wants to see you suceed.Working with Dani these past 2 years has truly been the best coaching experience I have ever had. The skills and advice she has given have improved my life immensely. If you are looking for someone who will listen, be honest, and help you get towards a better spot, Dani and her staff at Moment of Truth are just what you need!

Kevin P.

Jan 7, 2022

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Hired on Thumbtack

I was in a very dark place when I searched out a therapist at my brothers persistence that I do so. This can be a very confusing moment as to where to turn. I searched through quite a few reviews and some were good, but there was one person that stood out. The other reviews were a sentence here and there and maybe more, but Dani had reviews in paragraphs. It wouldn’t take long for me to find out why. I know she is very busy with clients, but she took the time to take my case and within half hour she called. We set up an appointment and so far she’s helped me realize that my view of things were skewed the wrong direction. She saved me. Choose her and her team!

Therapy and Counseling

Maggie H.

Dec 1, 2020

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Hired on Thumbtack

Therapy and Counseling

Maevis R.

Oct 27, 2020

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Hired on Thumbtack

I have tried quite a few therapists and been disappointed with each. Dani has been a breath of fresh air in the search for professionalism, responsiveness, and understanding. You will feel heard and validated. Definitely knows what she's doing!

Therapy and Counseling

Christopher B.

Aug 20, 2020

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Hired on Thumbtack

Therapy and Counseling

Credentials

Background Check

Danielle Allen

FAQs

What should the customer know about your pricing (e.g., discounts, fees)?
Our pricing is thoughtfully designed to balance the quality of our trauma-informed services with accessibility. We offer various pricing tiers to accommodate different needs and budgets, ensuring everyone has access to our expertise. For those with documented needs, we provide discounts and sliding-scale options. This approach allows us to maintain high standards of service while being sensitive to individual financial situations. We believe in fair and transparent pricing, so please don't hesitate to contact us for a personalized quote and more details on our pricing structure, including available discounts and adjustments based on your specific circumstances.
What is your typical process for working with a new customer?
Our journey with new clients begins with a complimentary first session. This initial consultation is a cornerstone of our approach, allowing us to understand your unique needs and aspirations. During this session, we engage in a meaningful dialogue to uncover your specific challenges and goals. Based on our conversation, we collaboratively devise an action plan that resonates with you, ensuring that it's tailored to your individual circumstances. This process is not just about identifying solutions but also about building a relationship founded on trust and understanding. Our aim is to create a roadmap that everyone feels confident and excited about, setting the stage for a transformative experience tailored just for you.
What education and/or training do you have that relates to your work?
My educational background and training are deeply intertwined with my work. I hold life coaching and executive/business coaching and consulting certifications, trauma-informed visual and instructional design certifications, and a focus in design psychology. I've earned a Master of Social Work, a Bachelor's in Human Development, and a Bachelor's in Philosophy. Currently, I'm pursuing my PhD in Community Counseling and Traumatology from Liberty University. Our team also brings a wealth of expertise, with various certifications detailed in their bios on our website. This diverse educational resume equips us to offer deeply informed and empathetic services.