Marketing By Hope - Esperanza Silva
Marketing By Hope - Esperanza Silva

Marketing By Hope - Esperanza Silva

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Introduction
I'm your back pocket digital marketing specialist. I specialize in digital storytelling through content creation, this is just a fancy way of saying I help translate your brand identity, values & mission over to engaging content for your social media platforms. In order for your content on social media to connect & add value to people, you need someone who looks at the big picture... my team and I look at your Search Engine Optimization, Google Analytics, Facebook/Instagram Analytics, Design, and more! I've worked with anyone from award-winning filmmakers, best-selling authors, to non-profits featured in the NY times and so much more! Examples of my packages include: ✨ Social media management ✨ Content creation ✨ Social media strategy ✨ Blog Writing & more! Hiring Marketing By Hope allows you as a business owner or entrepreneur to focus on strategy, growing & scaling your business! With social media constantly changing, you want someone like me on your side!
Overview

Background checked

2 employees

6 years in business

Payment methods

This pro accepts payments via Credit card, PayPal, Venmo, and Zelle.

Featured Projects

7 photos

Reviews

Customers rated this pro highly for work quality, professionalism, and value.

Exceptional 5.0

8 reviews

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Mike H.
Jun 27, 2021
I’ve been working with Esperanza for a couple of months now and I have been blown away by the quality of her work and the value she provides. I’ve been getting so much good feedback from other professionals in my industry and customers both. I can’t recommend her highly enough. This was my first foray into working with an independent contractor for content creation and social media, so initially I was concerned both about how much time I would have to invest to get it right and how accurately she would get my voice and company brand in the posts. I needn’t have worried: each week I get an email with draft posts and I’ve hardly made any changes to any of them. She has absolutely nailed the feeling and voice of my company and taken us to the next level!
Marketing By Hope - Esperanza Silva's reply
Wow, thank you so much Mike. I’m honored to work with you!
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Michael D.
Jun 24, 2021
Working with Esperanza was a perfect mixture of Personal and Professional. She made a point to understand what my end goal was and provided exactly what I wanted (plus more). Her knowledge of social media posts were detailed with perfect timing, tagging, and details that allowed me to grow my followers exponentially. She helped with blogs, designs, and even gave me insights into where I stood with my competitors with her initial presentation. Highly suggest working with her if you're a small business or contractor looking to grow your client base!! Thank you Esperanza!!
Marketing By Hope - Esperanza Silva's reply
Thank you so much for the kind words Michael. We truly enjoyed working with you!
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Christopher F.
Jun 24, 2021
Working with Esperanza has been nothing short but amazing. Esperanza continues to go above and beyond for us. We've never felt that she's been too busy even though she works with a ton of clients. She also does an amazing job communicating and above all she delivers results!
Marketing By Hope - Esperanza Silva's reply
Thank you so much Chris, it’s such a pleasure working with you and your team!
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Stacy B.
Jun 25, 2021
Esperanza is patient, professional, organized and very patient. I struggled with technology and she took her time to make sure I understood everything and provided inferior content for my social media presence.
Marketing By Hope - Esperanza Silva's reply
Thank you so much Stacy! Wishing you the absolute best 🤩
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Angelica S.
Jun 28, 2021
Working with Esperanza was invaluable to my work. She was passionate and thoughtful in her approach. When you work with her, you don’t just get a social media marketing manager you get a true consultant, partner, and collaborator. Highly recommend working with her, you won’t regret it!
Marketing By Hope - Esperanza Silva's reply
Appreciate it Angelica, always a pleasure working with you!
Credentials
Background Check

Esperanza Silva

FAQs

  • What should the customer know about your pricing (e.g., discounts, fees)?

    I have a handful of packages depending on my client's needs. I work monthly and payments are made at the end of every month. If there's ever anything that a client requests that's considered "out of scope" from the package they selected, I bill hourly or as a one-time fee. For example, if someone selected the basic content creation package and wants to include a social media audit one month to take a look at their analytics, that is considered "out of scope" and I can give information on what the added one-time fee is or hourly rate would be.

  • What is your typical process for working with a new customer?

    My first step will always be to set up a 30minute free discovery consultation call with my client. It's important to make sure that I am the right fit for the project/your business and that we're on the same page so that I can move forward confidently and intentionally to get the job done. Plus, establishing the level of communication and connecting with my client's tone & voice is an important part of translating the mission/vision into the content. You want the content to seem organic to your vision, not random and sporadic. After that call, I will send you a list of my packages with a recommended package from me based on what we had discussed during the call. From there, you get to choose the package you want to move forward with. **Depending on the extent of the project and how much strategy is included, I may recommend that I submit a proposal before I get started. You can be as involved or as hands-off as you'd like depending on the package you select.

  • What education and/or training do you have that relates to your work?

    I have a Bachelor's in Marketing from Bentley University in Waltham, MA. Bentley University is a top business school in MA. Aside from my degree, I've had 5+ years working in Digital Marketing & Social Media.