FAQs
- What is your typical process for working with a new customer?
1. Initial Consultation: -Discovery Session: The first meeting focuses on understanding the client’s business, industry, and specific digital marketing goals. We’ll explore their needs in areas like SEO, PPC, web design, and social media. -Define Objectives: Clarify the key objectives, whether it’s improving online visibility, driving sales, or increasing engagement. Set short- and long-term goals. 2. Research & Discovery: -Market & Competitor Analysis: Conduct in-depth research into their market segment, competitors’ digital presence, and emerging industry trends. -Brand Audit: Assess the client’s current digital marketing efforts, including their website, social media platforms, and SEO rankings to identify gaps and opportunities. 3. Strategy Development: -Tailored Marketing Strategy: Develop a comprehensive digital marketing plan, addressing SEO, content creation, social media, and PPC advertising. Include specific services like website design, keyword research, and backlink strategies. -Custom Packages: Present bespoke packages that include relevant services such as web development, SEO, content marketing, and more, based on their budget and goals. 4. Collaboration & Feedback: -Strategy Presentation: Present the strategy to the client, highlighting key performance indicators (KPIs) and potential results. Gather their input and adjust the plan to ensure alignment with their vision. -Client Approval: After revisions, finalize the strategy and the package that best fits their needs. 5. Execution & Implementation: -Service Delivery: Begin executing the marketing strategy, ensuring that services like SEO optimization, PPC campaigns, social media management, and website updates are delivered on time. -Regular Updates: Keep the client informed with regular progress reports, detailing key metrics and milestones. 6. Review, Reporting & Optimization: -Performance Monitoring: Analyze the campaign’s performance regularly. Use tools to track traffic, conversions, and engagement. -Continuous Optimization: Suggest adjustments to the strategy based on performance insights to maximize results and ensure the client’s digital growth.
- What types of customers have you worked with?
The Goat Institute has experience working with businesses across various industries and can provide tailored digital marketing solutions regardless of your industry.