Jesus Lucero/Allure Roofing

I’m owner Jesus Lucero jr and am a 2nd generation roofer. I started my journey to a business owner early on without knowing it. My father worked for a roofing company in Chicagoland area since the early 80’s. My father came to America in search of a better life. And it wasn’t until he landed a job in roofing that It changed his life. You see my dad was a company man from Monday to Friday. But on some Saturdays , he was doing “side jobs”. I looked forward to this saturdays. Dad would come to my door to wake me up saying “hijo , vamos almorzar y a trabajar” (son, let’s eat breakfast and head to work). I would shoot out bed and get ready. Because this meant we were headed to a diner for some steak and eggs. After breakfast it was time to head to jobsite. It was there I got to earn my money. Hauling trash all day till I loaded 25 - 30 squares into the dumpster. In those days, I would earn $80 a day. To me that was a fortune. The drive home is what unknowingly guided me towards business ownership. I would ask my dad how it all worked and how he met the people and who hired him. All these answers would later push me to open my business and have my father by my side to help guide me. I have a passion for roofs as much as some have a passion for cars. I keep up to date with new innovations and am open to learn. We work all our lives to keep a roof over our heads . Hire someone like me who understands what these roofs cost and what we can do to prolong the life to keep the water out and more money in your pocket.