Thumbtack’s
home for brand.

Two sides to
every story.

Thumbtack helps pros spend less time looking for work and more time actually doing it. The right customers with the right projects, and the tools to succeed — they’re all here. With Thumbtack in their corner, pros can grow their business on their own terms — one job at a time.

Taking care of a home from top to bottom isn’t easy. What to do, when to do it, who to hire — we’ve got answers for all those questions. Whether it’s a small fix or a big remodel, we help customers with the continuous care of their home.

Get the guidelines.

Logo. Type. Voice and tone. It’s all here. Rules have
never been this fun.

Design

Copy

Photography

Experiences

Just want the brand book? Download it here

How do we look?

Scroll through the gallery and see how Thumbtack’s brand comes to life.

Paid social campaign
Otherwise known as “a very messy day on set.”

Pro interview
Real people. Real places.
(Also, real flowers.)

Thumbtack blue
#009FD9

Product onboarding
One illustration can say many things, like "you’re not done yet” and “don’t close the app."

Pro event
The secret to pulling off any event?
Portrait photography, obviously.

Video ad
Snazzy music. Bold type. Who knew an app demo could be so fun? We did, that’s who.

Let's
talk tile.

Dreaming of new bathroom tile? Well that’s a specific dream but no judgment. Here’s how much materials and labor will cost you.

Customer email
Get to the point, make people smile. Talking
about cost doesn’t have to be awkward.

Pro ambassador program
Tackmasters do special work. And they get a special logo.

Documentary film
Talented pros help a couple pull off their dream
wedding. We’re not crying. You’re crying.