This is Thumbtack.
Finally, our logo is an actual tack. Not a pushpin.
Companies tend to create different branding for different sides of the marketplace. One for pros, one for customers. But everyone on Thumbtack is looking for the same thing: a job well done. So we have a single brand that works for both.
Our business is other businesses, so our brand can’t be so dominant that they can’t shine. We leave plenty of wiggle room with abundant white space, a beautiful blue as our primary color, and a secondary palette that frees us up to do more.
Being honest frees us from fluff and marketing jargon, and lets us write like customers and pros actually talk. We acknowledge that life, and Thumbtack, isn't perfect. So for pros, we say things like “This is going to take a while to fill out.” For customers, we say "Nobody likes doing taxes. Except accountants, and we know plenty of those."
Our new typeface, Mark, is straightforward and hardworking. Just like our pros.
Our new photography style features real people doing real stuff in real places. We feature brides, grandpas, kids, dogs, pool parties, muddy boots, cut grass and about as big a slice of life as we can find.
Our pros do literally everything you can think of, and they do it on their own, forging small businesses all across the country. We capture the people and the pride.